Multifaceted Strategic Communications Services for AMISOM and UNSOS
Background
Farsight Africa Group conducted comprehensive regional engagements in various locations, including Mogadishu,Kismayo, Jubaland, Baidoa, Beletweyn, Garowe and Adado.
Challenge
To foster awareness, provide training and create campaign forums.
Problem
- AMISOM and UNSOS, faced the challenge of increasing public awareness.
Solution
- Provision of strategic communications support through advocacy and outreach programs, production of novelty items, media monitoring, research and evaluation.
Our Approach
Our engagement activities comprised a multifaceted approach to fostering awareness, providing training, and creating campaign forums. The key components of our implementation strategy included:
- Awareness Programmes and Training Workshops
- Campaign Driven Forums
- Facilitating training in Mogadishu and the regions outlined above.
- Coordination with stakeholders/partners for programme engagements included Regional/Federal Administrations, Media houses, and community and religious leaders.
Media Monitoring, Reporting and Engagement
- Daily Monitoring of online and electronic media in Somalia
- Evaluation and tracking of own messages.
- Dissemination of messages to the key media channels and stations.
- Periodical Analysis of media content by media channels
Results
Farsight increased public information awareness through advocacy and outreach programs on behalf of the clients, production of novelty items, media monitoring, and Research and evaluation.
