Inclusive Outreach and Enrolment Strategy for the Digital ID System in Somalia 2021-2022
Background
DADSOM, the National ID Authority, is tasked with establishing, owning, operating, and managing Somalia’s National Identity and Registration system. Their goal is to implement a secure, inclusive, and responsible foundational digital identification system, providing every resident in Somalia with a unique and verifiable proof of identity. To accomplish this, DADSOM aims to launch a comprehensive enrolment campaign targeting 1 million individuals, with a focus on inclusivity-ensuring that at least 50% of enrollees are women.
Challenge
The Ministry of Finance in Somalia needed to conduct social impact research & develop an outreach and enrolment strategy to ensure the adoption of the Digital ID System.
Our Approach
Farsight Africa used their research knowledge and experience in digital transformation to develop a new enrolment strategy. This included:
- Synthesis of lessons learned and good practices related to inclusive outreach and large-scale registration in Somalia and countries with similar contexts.
- Undertook qualitative field studies with end-users to understand how people in Somalia currently verify their identities to access services.
- Analysis of the findings and development of an inclusive privacy-conscious outreach and enrolment strategy for vulnerable and marginalized groups.
- Implementation of the strategy to engage with 1 million people.
Results
The Ministry of Finance in Somalia adopted the strategy and successfully empowered vulnerable and marginalized groups to adopt digital ID.
Problem
- The Ministry of Finance in Somalia faced the challenge of ensuring widespread adoption of the new Digital ID System.
Solution
- Design an inclusive enrolment strategy for Somalia's Digital ID System. This involved synthesizing lessons learned from similar contexts, conducting qualitative field studies to understand current identity verification practices, and developing a privacy-conscious outreach approach tailored for vulnerable and marginalized groups.
