Media Monitoring Services for the International Organization for Migration
Background
The International Organization for Migration (IOM) in Gambia sought to monitor migration as reported in various media.
Challenge
To conduct media monitoring on migration in The Gambia.
Problem
- Need for media monitoring and analysis on migration in The Gambia.
Solution
- Provision of media monitoring and analysis services to uncover key insights into migration in The Gambia
Our Approach
Farsight Africa has extensive experience conducting media monitoring and was well suited to carry out media monitoring on migration in The Gambia. The project activities included:
- Tracking migration reporting and discussion on traditional and social media
- Observing trends in migration reporting and discussions
- Identifying key happenings and events around migration
- Preparing and distributing weekly reports which highlight coverage
- Responsive to agreed keywords in print, radio and TV sources and shared with the client.
- Analyzing monitored content in segments and reporting and reporting the same
- In-depth quarterly coverage analysis using key parameters with insights, observations and recommendations.
Results
The media monitoring and analysis provided the IOM with insights into migration in the Zambia.
