UNICEF Media Monitoring Analysis
Background
UNICEF Sierra Leone has contracted Farsight to provide media monitoring reports and coverage/reach analysis reports for Broadcast Media (Radio TV Print) and social media content monitoring services for campaigns on UNICEF and partner social media Platforms and carry out Communication Impact assessment.
Challenge
To conduct media monitoring analysis in Sierra Leone.
Problem
- Need to conduct media monitoring analysis and research on UNICEF's thematic areas in Sierra Leone.
Solution
- Provision of media monitoring analysis and research services on UNICEF's thematic focus in Sierra Leone.
Our Approach
Farsight Africa leveraged their expertise in providing media monitoring analysis and research services to carry out the assignment in Sierra Leone. The project activities include:
- Social media monitoring and content management
- Weekly Media Digests that cover content across all media
- Daily and weekly roundup of all media coverage around UNICEF programmes
- Monthly in-depth content analysis of radio, television and social media spots, talk shows and posts/hits.
- Provide social listening services on select thematic issues.
- Daily monitoring summaries of UNICEF media coverage in national, local and community media (online). Summaries of social media trends on Facebook, Twitter, Instagram, WhatsApp, and YouTube for trending issues/topics on women and children; organizations engaged in protecting children’s rights; key influencers and individuals passionate about children’s issues.
- Analytics of UNICEF reach, engagement and impact according to indicators share of voice on children’s issues in online media, percentage of media coverage that includes UNICEF key messages in the country, number of articles/stories with UNICEF mentions in top tier media outlets.
Results
UNICEF is kept abreast on matters relevant to their thematic focus in Sierra Leone.
