Media Monitoring Services for the International Organization for Migration (Gambia)
Background
The International Organization for Migration (IOM) in Gambia sought to monitor migration as reported in various media.
Challenge
To conduct media monitoring on migration in The Gambia.
Problem
- Need for media monitoring and analysis on migration in The Gambia.
Solution
- Provision of media monitoring and analysis services to uncover key insights into migration in The Gambia
Our Approach
Farsight Africa leveraged their expertise in providing media monitoring analysis and research services to carry out the assignment in Uganda. The project activities include:
- Social media monitoring and content management
- Daily and weekly roundup of all media coverage around UNICEF programmes
- Monthly in-depth content analysis of radio, television and social media spots, talk shows and posts/hits.
- Impact assessment of UNICEF communication/program/activities
- Provide social listening services on select thematic issues.
- Daily monitoring summaries of UNICEF media coverage in national, local and community media (online). Summaries of social media trends on Facebook, Twitter, Instagram, WhatsApp, and YouTube for trending issues/topics on women and children; organizations engaged in protecting children’s rights; key influencers and individuals passionate about children’s issues.
- Provision of online clips, including visual/audio/photographs published online
- Analytics of UNICEF reach, engagement and impact according to indicators share of voice on children’s issues in online media, percentage of media coverage that includes UNICEF key messages in the country, number of articles/stories with UNICEF mentions in top tier media outlets.
Results
UNICEF is kept abreast on matters relevant to their thematic focus in Uganda.
